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December 2017

Emotions: The Heart of Perfect Growth Marketing

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and pickles.) But these pairings don’t always work. Opposites might attract, but some will coexist about as peacefully as matter and antimatter. B2B vs. B2C Marketing...
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This is Why Chatbots Are The Future Of Marketing

Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Today, it’s all about messaging. Consumer behavior has shifted from social networks to...
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